This award-winning seasoning captures the true taste of the American Southwest with a perfect balance of smoky depth, subtle sweetness, and a lingering, fiery finish. It’s the ideal blend for chicken, pork, beef, and anything that craves a punch of smoky spice. More than just a rub, Char Crust® creates the brand’s signature “Seals In the Juices®” crust — locking in flavor and moisture for juicy, tender results every time you grill, bake, or smoke. Amazing on: Chicken, pork, beef, burgers, steak, wings, fish, shrimp, roasted vegetables & more